NEWSLETTERS
There was a time when a company newsletter meant pages of promotions, pictures of the company picnic and a letter from the boss. Today corporations, small businesses and non-profits often turn to outside publishing firms to produce full-color, well-written newsletters that renew their relationship with clients and members or establish the sponsor’s expertise with potential customers. Narrow publications that go to a sharply-drawn target audience enable companies or associations to hold their readers attention and raise awareness of their product, service or mission.

Client: South Shore Advisors
Industry: Financial Services

Project: The South Shore Advisors, a group of independent insurance, accounting, real estate and legal service providers, was looking for a way to reach their common customer base without competing with each other for new business. Donovan Writing & Publishing created The South Shore Advisor, a quarterly newsletter that featured columns on personal money management issues, written for the members by the DW&P staff. The combined mailing lists of the advisors allowed them to reach new prospects who had already proven they had an interest in financial service products.

Client: Slowey/McManus Communications (Massachusetts Charter Public School Association)
Industry: Nonprofit

Project: Donovan Writing & Publishing was approached by Slowey-McManus Communications to assist in the production of a newsletter for the Massachusetts Charter Public School Association (MCPSA). The MCPSA was formed to promote charter public school education. Slowey/McManus is a Boston-based public relations firm. Donovan Writing & Publishing was engaged to provide the editorial content for The Charter Advocate, which is produced five times per year and sent directly to charter school parents, educators and members of the Massachusetts Legislature and executive government.