eNEWSLETTERS
In today’s multimedia environment, corporations and nonprofits are turning to electronic newsletters as part of their marketing mix. Not only do they provide dynamic links to web sites, blogs, graphics and video, they’re distributed via email without the cost of traditional postal service.

Client: Microtech Staffing Group
Industry: Temporary/permanent employment services

Project: Microtech Staffing Group is an employee staffing firm with more than $50 million in annual revenues and offices from New Hampshire to Florida. As part of an expansion outside of its New England base, Microtech wanted to create a vibrant customer electronic newsletter. Donovan Writing & Publishing created The MTSG View, a monthly email newsletter that’s written for human resource directors and job seekers. The MTSG View includes articles on business, the workplace and employee relations. Metrics are used to determine the percentage of readers who click through the newsletter to the MTSG web site, which topics generate the most interest and the identity of customers/job seekers/prospects who click through.