COPYWRITING
Clear, concise, engaging. Those are just some of the qualities of good copywriting. Too often companies or non-profits produce marketing material that is flat and lifeless. Often the problem is a poor understanding of the target audience. If you know your readers well, you can write to their concerns in a way they’ll appreciate. Donovan Writing & Publishing provides copywriting services to corporations, small businesses and non-profits.

Client: Arthur Green, P.C.
Industry: CPA

Project: Arthur Green, a public accounting firm located in Hingham, MA, provides services to small and mid-sized businesses. Donovan Writing & Publishing was approached to create a series of postcards aimed at small business owners whose companies had grown too large for them to act as chief executive and company comptroller. Using a humorous approach, the cards had a strong simple message on one side (“Would you rather your wife focus on the bookkeeping while watching the kids, or focus on the kids while doing your bookkeeping? Maybe it’s not such a good idea that she has both jobs.”), and text on the back that summed up the services that Arthur Green, P.C. could offer.