Custom publishing is one of the most effective marketing communication strategies practiced today. By using a form of journalism to provide useful information to a target audience, corporations, small businesses and no-profits can strengthen their relationships with customers, share their expertise with prospects and build their association memberships. 

The core of custom publishing, and its advantage over traditional advertising, is its precise focus. Through newspapers, magazines, newsletters and on-line publications, sponsors can send information to readers who are most likely to be interested. Doing so raises the awareness of the company or association in the minds of those readers and makes them more likely to buy the sponsor’s product or support its cause. 

Increasingly custom publishing is a critical part of the plans of marketing directors at multinational corporations or local non-profits. According to Publications Management and the Custom Publishing Council spending on custom publishing topped $37 billion in 2006. Overall spending on custom publishing has doubled since 2000. Association publishers understand that connecting with members and building their community is critical to their group’s future. Corporate marketers turn to custom publishing to provide a credible message in true editorial format, not as an advertorial. 

When we partner with a client at Donovan Writing & Publishing, we provide: 

• Publication concept and strategy
• Editorial management
• Design, production and print management
• Web strategy and design
• Blog development
• Distribution management