CONTENT MARKETING
Content marketing is one of the most effective marketing communication strategies practiced by companies both large and small. Today’s technology allows any firm to be a publisher of useful content on its own web site, through email distribution, in video presentations and in social media. Whether the medium is print, online publications, podcasts, microsites, blogs, microblogs or social networks the foundation for effective communication is useful and engaging content.

By creating content that readers value, companies can strengthen their relationships with customers and share their expertise with prospects. The core of content marketing and its advantage over traditional advertising is its precise focus. Through targeted online and print publications, sponsors can send information to readers who are most likely to be interested. Doing so raises the awareness of the company in the minds of those readers and makes them more likely to buy the sponsor’s product or engage its service.

Increasingly content marketing is a critical part of the plans of marketing and public relations directors at multinational corporations or local non-profits. Corporate marketers turn to content marketing to provide a credible message in true editorial format, not as an advertorial.

When we partner with a client at Donovan Writing & Publishing, we provide: 

• Publication concept and strategy
• Editorial management
• Design, production and print management
• Web strategy and design
• Blog development
• Social media strategy